THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
In providing our services, we collect and use the following Information relating to you:
- “Information” is Personal Information and Non-Personal Information;
- "Personal Information" is any information or combination of information that relates to you, and can be used to identify you.
Personal Information may include the following:
- Information you make available to us when you open an account or use our services, such as your name, telephone number and email address;
- Information which you make available to our services as you use them, including Shared Information you make available to others through our services and information you store using our services;
- Shared Information that others using our services make available about you, such as information contained in posts they make and communications they make to you and others using our services;
- And information we collect as you use our services, such as certain Location Data and Log Data.
“Location Data” is information that we collect regarding your location (when you use a location-enabled service), including:
- The location of your device when you use our services, such as from the GPS, WiFi, compass, accelerometer or other sensors in your mobile device;
- The IP address of the device or internet service you use to access our game apps.
"Log Data" is technical information that is automatically collected by us when you use our game apps, including:
- Technical information such as your mobile carrier, configuration information made available by your web browser or other programs you use to access our services, your IP address and your device’s version and identification number, information about communications you have made using our game apps, such as the people you’ve communicated with and the time, data and duration of your communications;
- And metadata, which means information related to items you have made available through our services, such as the date, time or location that a shared photograph or video was taken or posted.
“Shared Information” is information about you or relating to you that is voluntarily shared on our services, including postings that you make on our services (including your public profile, the lists you create), any postings from others that you re-post and including Location Data and Log Data associated with these postings. Shared Information also includes information about you (including Location Data and Log Data) that others who are using our services share about you.
HOW WE USE YOUR INFORMATION
We may use your Information for any of the following purposes:
- To provide our services to you;
- For customer service, security, fraud-detection, archival and backup purposes in connection with the provision of our services;
- To provide you with advertising and direct marketing that is more relevant to you (as discussed in more detail below under the “Direct Marketing” section below);
- To better understand how you access and play our games, for the purposes of trying to improve our services and to respond to customer desires and preferences, including language and location customisation, personalised help and instructions, or other responses to your and other customers’ usage of our services;
- To help us develop our new games and improve our existing game services;
- To assess the effectiveness of and improve advertising and other marketing and promotional activities on or in connection with our services when your account is subscribed to an official account;
- And to allow you to participate in surveys about our products. If you participate in a survey, we may request certain personally identifiable information from you. Participation in these surveys is voluntary and you therefore have a choice whether or not to disclose this information. We use may use a third party service provider to conduct these surveys and such third party service provider will be prohibited from using your personally identifiable information for any other purpose.
THIRD PARTY SERVICES IN OUR GAME APPS
Our Game Apps may link you to, social media or other services (including websites) provided by a third party. For example:
- You may be able to share content on, or login to, our services using services provided by third parties. The third parties who provide such services may be able to collect your Information and Personal Information (including your Log Data), and may set cookies on your computer to enable such feature to function properly;
- And we may (whether in advertisements or otherwise within our services) provide you with links that allow you to access third party services or websites. These third party social media or other services may be hosted by the relevant third party or us.